Last time we checked, the words “lead generation” didn’t make anyone but the most hardcore salespeople salivate. It may be because the term is too reminiscent of dating. Most leads (“dates”) turn out to be duds, not worth chasing.
That is why it’s high time you start focusing on the quality of your leads, rather than the volume. That’s where Optimization Prime can help.
What is Lead Generation?
In its core, lead generation is the process of gathering a list of potential people you can market your product or service to. Businesses strive to find “quality” leads because those leads are more likely to turn into paying customers.
Why do you need Lead Generation?
Because you can always use more customers.
Just like anything else, small businesses thrive on repeat customers. But the pool of repeat customers needs to be big enough to sustain you. You need to constantly be on the lookout for potential customers.
How do you generate leads online?
Unlike traditional media advertising, lead generation on the web requires more finesse and long-term outlook. There are problems with focusing on the volume of your leads. Leads can get quickly outdated, since interests change rapidly. To get quality, “real-time” leads online, these are some of the common strategies:
- Social media
- Search engine optimization (SEO)
- Content marketing
Social media in the beginning was merely a channel for businesses to engage with consumers. But now, with Facebook advertising and Twitter Lead Generation Cards, businesses have a way of tapping into a large pool of consumers interested in certain services or products.
Search engine optimization is still a viable way to attract visitors to your website. The major challenge is constantly evaluating which search terms perform better than others.
Content marketing is more important than ever. Social media and SEO can only bring visitors to your website. If they don’t like what they read on your website though, they won’t stick around.
What are the challenges of Lead Generation?
According to Rain Group, a sales training and coaching company, businesses report the following as some of their challenges in generating leads:
- Finding a strategy that gets the attention of potential leads
- Having enough people to generate leads
- Analytics – measuring and documenting lead generation success and failure
- Having appropriate skills and knowledge among people in charge of generating leads
And there’s the website itself. Even the best leads won’t convert if there are obstacles in the way. That’s why it’s important for your website to be optimized for every process in capturing your leads, from the opt-in step to the thank-you page.
How can Optimization Prime help?
Lead generation is a culmination of all the other internet marketing strategies: social media, search engine optimization, and content marketing. Each discipline can be time-consuming to implement and keep track of.
That’s why you need a team – a group of people dedicated to marketing your website online so you can just focus on running your business. That team is what we provide at Optimization Prime.