If you’re an auto repair shop and thought simply building your website would be enough to market yourself online, you’d be wrong. Your online presence can only benefit you if you continue to grow it, through search engine optimization.
What is Auto Repair Search Engine Optimization (SEO)?
Search engine optimization, or SEO, is simply a way to optimize various facets of your website so it
can be “found” better. Say you look up Thai restaurants near you on Google. Google will spit back several Thai restaurants near you in the form of a list and a map, with little alphabetized “pins” indicating where each restaurant is located.
If you’re an automotive repair shop, you want Google to do the same thing for you. Preferably, you’ll be “A” on the map, meaning you’re the first result people see when they search for an auto repair shop near them. At the worst, you should be on the first page of the search results.
Why do you need Auto Repair SEO?
While word-of-mouth is still an effective strategy (timeless, in fact), it has been quite some time since the internet has replaced the traditional Yellow Pages. People will first and foremost look to the internet to do everything, including finding a place to get their cars fixed.
When that happens, your website that has been optimized correctly will have the opportunity to seize those people, before someone else does.
What’s involved in SEO for auto repair shops?
Every day, people look up terms like “mechanics,” “auto repair,” “car repair,” and tons more. Your website should be optimized for “your city” + “mechanics” and so forth.
A correctly optimized website would have titles like “Austin Auto Repair | John’s Auto Service | Mechanic in Austin,” rather than something mundane like “John’s Auto Service.”
Your auto repair website will also be optimized for “inbound links,” which are links pointing to your website. These links can come from your city’s Chamber of Commerce website, any associations related to auto industry, directory listings like Yahoo, as well as review sites like Yelp.
There are other online marketing strategies that are outside the realm of SEO, like setting up your social media profiles. But these are important too, as search engines gauge how high to rank your website based on social media signals. Sites like Facebook and Twitter are excellent ways to engage with your current customers, advertise any discount coupons, or show off latest work.
How can Optimization Prime help you find new customers?
People are tethered to smartphones more than ever. They want quick information at their fingertips, including where to get their next oil change or alignment if they move to a new city.
Your website has the opportunity to bring them to your shop. But that doesn’t happen automatically. It has to be optimized correctly in all the right places and have all the right links.
That’s where Optimization Prime can help you. We optimize your website for you so you can focus on what you do best – working on cars.