Conversion Rate Optimization
“If you build it, they’ll come,” said no Internet marketer ever. You might have thought your job was done when they (whoever you hired) built your website. If you’re reading this far, you probably know that simply building your website didn’t magically send people knocking on your virtual door.
So something else needs to be done. SEO, SEM, content marketing, lead generation, and social media – is your head spinning yet? The bottom line is that your website needs to convert better. That’s where Optimization Prime steps in. We help you with conversion rate optimization, so you can focus on running your business.
What is Conversion Rate Optimization?
In simplest terms, Conversion Rate Optimization (CRO) is the approach to optimizing websites or landing pages to convert more visitors into customers or subscribers.
Unless your website is purely informational, it needs to serve a purpose. In most cases, that purpose is to turn prospects into solid leads or better yet, paying customers. CRO is the practice of fine-tuning parts of websites or landing pages to provide a good conversion experience for visitors.
Why do you need to optimize for conversion?
Because you like money, and more customers mean more money!
More seriously though, conversion optimization is a fine line between art and science; it doesn’t happen automatically.
There are many factors that can affect conversion – slightest design changes can positively or negatively influence how your visitors convert. Without continuous testing, it’s hard to tell whether your website’s performing as well as it should.
What’s involved in Conversion Rate Optimization?
Every company that specializes in optimization has their secret sauce, but according to Paddy Moogan from Moz, the basic framework for CRO is as follows:
Discovery Phase
Data Gathering- This involves getting to know your company, your customers, and how the current website’s sales funnel is set up.
Listing Hypotheses- Taking a small part of the website or landing page to test, e.g. new images.
Experiment Phase
Wireframe New Design- This addresses the result of the hypotheses tested in the previous step. If any changes need to be made, they will be incorporated in this phase, provided they’re technically do-able and consistent with the existing brand.
Implementation- Variations of the new design need to be tested, re-tested, and signed off.
Review Phase
Verifying Hypotheses- If all goes well, conversion should increase. Failed tests go back to the drawing board.
Still with us? Good!
If the above stuff looked less exciting than watching paint dry on the wall, you’ve come to the right place. Unless you live and breathe CRO, it’s a lot to undertake when you have an actual business to run.
By now, you know that just because you built your website doesn’t mean your job is done. It can always use more optimization, whether it is for search engines (being “found”) or conversion (getting visitors to take action).
At Optimization Prime, we really do live and breathe conversion rate optimization to make your website better. We do all the legwork for you so you don’t have to.
