Great companies focus on the following information; “that’s just what we do!”
1. AWESOME CONTACT FORMS
Site visitors are all too often used to seeing forms on mobile devices as a struggle. In today’s online journey sites that generate more lead conversions are the ones that have fully functional, crisp and dark lines, and have a button to submit their information. (Majority of site visitors want a confirmation that they submitted a form and the rest honestly do not care)
2. EASIEST NAVIGATION POSSIBLE
These same customers do not want to scroll too much nor do they want to pinch their screen to minimize or maximize their visual experience. If you are presenting a customer with a mobile lead form make sure it is the easiest functionality because getting customers to fill out a form is already a daunting task. Did you know that on an average 4% of customers prefer to fill out forms on company websites and the other 96% of customers would rather buy or call the organization because the fear of spamming.
3. MULTI-LANGUAGE INTEGRATION
The United States is full of many cultures and due to this; your mobile and desktop site needs the capability to be read in all languages.
4. LARGER BUTTONS
The size of call to actions is the most important part of the website. Finger taping targets need to be wide and tall enough that simple clicking can happen. How many times have you clicked on a mobile site on your smartphone and it took three or four clicks to finally find that link?
5. MOBILE MAP INTEGRATION WITH GOOGLE MAPS
Your mobile website should always have a mobile map that generates the clickable navigation feature for micro-moment consumers. Millennials are known for executing a lot more micro-moments than baby boomers. Have you ever tried to get navigational directions from a site that did not have that option? You have to close the site, open the google maps app, then type in the address. This is not an easy task. Millennials are known to quit their current process and wait until later to continue their search. This stops that “Micro-moment” and decreases a Millennial product or service sale.
6. COLLAPSIBLE CONTENT
Your navigation should be fast and seamless so when building a mobile site, Responsive Web Design (RWD) does this best. (We will cover RWD in my next article.) With collapsible content it makes the site load faster, it lets you choose what you want to open/see, and it makes it easier to see the correct micro-moment organized information and only that micro-moment information that is needed to influence the consumer to their conclusion. Note: why not put only the strongest content and information in these locations to help the millennials make their own conclusions.
7. DOES YOUR MOBILE AND THE DESKTOP SITE LOOK SIMILAR?
Your website company should focus mobile first. Let me explain; in today’s market 55-65% of shoppers are on mobile. Why would you code for desktop if your highest numbers of customers are on mobile? Those shoppers will purchase products or services from their phone so all the above topics come into play. This mobile/desktop integration must be visually the same, function the same but “mobile” and branding needs to stay consistent. Baby Boomers are the odd ducks in the room. They shop on their phones, physically navigate to their laptop or desktop and pay for goods or services that way; Mellinials think that is a waste of time and pay within a micro-moment.
8. GOOD OL SOCIAL MEDIA
Branding, Branding, Branding when thinking about Important SEO topics of 2015!!! Social media is the wave of the future for branding and customer acquisition. A company that is not using facebook.com is a company that is missing out. Your competitors are doing it, you better be!!! No more discussion needed.
9. BIG IMAGES AND CLICKABLE FORMATTING
When on your mobile site your site needs to turn into a very click friendly, large image ready, micro-moment inducing site that influences shoppers to fill out a lead form or click and call to acquire your goods or services.
10. NAME ADDRESS AND PHONE NUMBER (NAP)
Optimization Prime many rules on NAP. No P.O. Boxes for address on the website, do not use 800 or 900 numbers, and ALWAYS include your address. Let me explain: P.O. boxes are not a physical address and are not as successful in local search results. It can be done but needs a lot more work hours and effort which can lead to more money spent and time doing the ground work to get it to work. A rule that will lead to a better floor up customer rate is to make every address clickable on a mobile phone so that customer can easily access google maps and drive to your organization. Phone numbers are similar. Google, Yahoo, and Bing all know area codes and assign ranking factors to your site which lead to a better SEM results because they again assign the local citation and website to that area code. But please do not fail to mention your 800 or 900 number but for SEO reasons a good local number on the page is always best; hide the local phone number somewhere at the bottom if you are not wanting the to find it. Phone numbers listed ANYWHERE on the site must be clickable. This ensures they can click your phone number with ease, using the smartphones “intelligence” to call you, no if-and’s-or-but’s! If you have any questions about “Important SEO topics of 2015” please feel free to reach out to our marketing team! Looking forward to your call!