“Audits are so fun!” said no one ever, except the people at Optimization Prime who live and breathe these things. Alas, performance audits are a necessary part of your overall internet marketing strategy. You can only know what to fix if you first find out what’s wrong.
What are Performance Audits?
They are like getting a health check up with a few differences. Unlike a checkup which probably only happens once a year (fingers crossed), performance audits happen more often. Heaven forbid your website’s performance is measured only once a year!
What’s involved in Performance Audits?
Performance audits often entail these criteria:
- Page load performance: Is your website loading too slow? How can you fix it?
- UX (User Experience): Is your website providing pleasant or poor user experience? Does it encourage emotional response from your visitors, which will hopefully convert them into buying?
- UI (User Interface): Not to be confused with UX, UI deals with the “look and feel” of your website. For example, on the mobile version, are “clickable areas” too small? Do you even have a mobile version of your website? Is there enough contrast between text and background? Was there a ton of new stuff added that it makes it hard to navigate?
- Conversion: Is your website converting your visitors to customers? Is the conversion rate meeting your target, or is it coming under?
Performance audits don’t just pertain to websites. They evaluate how effective your social media marketing is (Should you scrap Twitter altogether or try a bit harder?), as well as your SEO (Is your local SEO up to par?).
Why do you need Performance Audits?
Because of the same reason you give them to your employees, if you have them.
All you want to know is that things are going smoothly and as well as they should. Your website can’t stay stagnant; it needs to continuously evolve, preferably with Google’s algorithm dance.
Performance audits bring your internet marketing closer to your goals. They provide you with an opportunity to reflect on your business. Has your service or product changed so that your website no longer accurately portrays what you’re offering? Is your website still relevant to your target market? Has your target market changed?
Can you honestly answer these questions without wrecking your brain?
How Optimization Prime can help
The internet does not stand still. What worked yesterday might not work today. Years ago, Flash animations were all the rage. Now they’re seen as an outdated technology and a nuisance.
Years ago, social media sites like Facebook and Twitter didn’t even exist. Now it’s almost impossible to do business without engaging your customers directly through those channels.
Search engine optimization criteria changes constantly. There’s an entire industry devoted just to keeping track of SEO changes. How do you stay on top of all this, while keeping your business afloat and innovating?
That’s where we come in. Let us at Optimization Prime help you with auditing and improving your website, so you can focus your energy on running your business.