Reputation Management
For small businesses, the Internet is both a gift and a curse. Thanks to the web, you probably have wider reach than you could ever have gotten from a local phone book.
At the same time, thanks to the web again, you can attract downright malicious people ready to sabotage your business. Disgruntled former employees. Vindictive ex-spouses. They’ll come at you with all they’ve got, usually in the form of Yelp! or TripAdvisor.
What do you do?
At Optimization Prime, we have a reputation management service to deal with just these types of problems.
This image shows the reputation management process that we are offering.
What is Reputation Management?
It means exactly as it sounds: it’s a way to manage your business’s online reputation/reviews. It’s a way of giving you maximum control of what people view about your business on the web. It helps put your best foot forward.
How We can help!!
- Monitor:
- We monitor your online reputation.
- We keep you informed with reports and charts.
- We train you how to rebuttal bad feedback.
- We train you how to turn a 3 star to a 5 star!
- Know your online review ranking/growth monthly.
- Collect:
- Our Service does all the hard work.
- You collect leads and send them to us
- Widgets on your website, posters, QR codes,Kiosks, flyers, emails, text messages, etc. are used to collect reviews with LOW human interaction.
- Amplify:
- Share your good reviews on social media
- Google+
- *ask about our Hootsuite integration
- Show all your reviews on your website on a page like www.domain.com/customer-reviews.html.
- Our Reputation Management service gives you the tools for reputation response management and the ability to interact with your customers once you get a 3 star review or below. (we can setup 4 stars and below if you want)
- Share your good reviews on social media
How does Reputation Management work?
Contrary to popular belief, this service can’t magically make negative reviews disappear. We would caution you to beware of companies that promise you such things, as that wouldn’t bode well for the credibility of Yelp! and other review sites.
There are, however, ways to dismantle a false negative review by responding to it and asking pointed questions. Reputation management aims for an online makeover, if you will. Anything negative that stays off Google’s first page is almost as good as gone forever.
Why would you need Reputation Management?
Because no matter how wonderful your business is, some people just can’t be satisfied.
As much as you might wish for the opposite, you can’t please everyone. Someone at some point will find grievances against your service or product. Even if you try your best to resolve them, that someone will take them online. Once a bad review litters your pristine record on Yelp!, bam! There goes your five-star rating.
Unless your service or product is truly atrocious (that is not a problem we can help with), non-constructive and unfair reviews that exist simply to vent can damage your business significantly. Think about your own habits and whether negative reviews make you hesitate frequenting the establishment in question.
What is the most important takeaway when it comes to Reputation Management?
Be proactive instead of reactive. Rather than stressing over potential negative reviews, be in control of your own narrative. You can do this through:
- Being active on social media and engaging with customers directly
- Blogging fun and personal content
- Always being on top of what people say about your business on the Internet. This means constantly looking at the search engine results.
As you may have guessed, all these things take time. But when you think about how a handful of reviews can destroy your business, you don’t have the luxury of sitting idly hoping things work out.
That’s when you delegate these tasks to a company like us, Optimization Prime. While we focus on how to maintain or improve your reputation online, you can use that time and energy to just focus on how to better serve your customers.
