Social Media Marketing
If you’re just not that social and found solace in the reclusive facet of the Internet, we’ve got some bad news for you.
Nowadays, being on the web for your business requires so much more than just putting up a website. You’re expected to engage and be interactive – in fact, search engines demand it, as they use social media signals to gauge your keyword rankings.
While you might deem hanging out on social media sites like Facebook and Twitter not a wise use of your time, ignoring them simply doesn’t bode well for your business. So it’s time to seriously consider social media marketing.
What is Social Media Marketing?
Social media marketing is the way of boosting traffic to your website through the use of social media sites, such as Facebook, Twitter, LinkedIn, etc.
Why do you need Social Media Marketing?
Because it’s the best way to build relationships with your new and existing customers.
The best component of social media marketing is its “social” nature. It makes you and your business more personal. If executed correctly, it reinforces your brand and builds a following while not coming across as advertising.
Social media presence also helps your search engine rankings. When you are active on social media sites and your business is “talked about” a lot through shared content and retweets, your search engine rankings improve as well.
Who’s who in Social Media?
There are more social media sites than you can count with your fingers, with new ones springing up every day. With so many coming and going, here are the big players likely to stay:
- Google+
- YouTube
- Miscellaneous (Instagram, Pinterest, Tumblr, Flickr, Vine)
Each site requires a tailored approach and it can quickly become a handful to manage all of them. That’s where Optimization Prime can help you.
What’s involved in Social Media Marketing?
You need a big picture plan. While it’s tempting to make small talk and just chat it up with your visitors, keep in mind that every post, “Like,” and retweet will eventually have to work towards your business.
This isn’t to say every little Tweet has to have an ulterior motive. You just need to keep it related to your business somehow, without appearing pushy. That is no small feat, especially when there are so many sites to manage.
Social media marketing has two basic approaches: active and passive. Active approach is when you communicate directly with your customers. Passive approach is when someone else talks about your business. It can be a review or recommendation about your brand, or something you wrote that’s being “shared” across the web. You can use this data to study consumer behavior.
How can Optimization Prime help?
Social media is an ever-changing, complex maze, not to mention time-consuming. An entire industry has been created just based on monitoring social media trends and changes.
If you would rather spend your time and energy growing your business instead, let Optimization Prime be in charge of your social media marketing.
