SEO Foundation
If you think of your business’ online presence like a house, search engine optimization (SEO) is like the foundation and beams that hold the house together.
What is Search Engine Optimization (SEO)?
The simplest definition of SEO is the process of improving your website’s chances of showing up first (or higher) in search results.
When you go to a search engine like Google and search for something like “body shop near me,” the search engine takes many factors into account to determine which results it gives you and in what order they appear.
More than a quarter of people will click the first organic (non-ad) result after searching, so if your business isn’t showing up at the top when someone searches for a related topic, you’re missing out on a huge chunk of potential customers. (https://www.searchenginejournal.com/google-first-page-clicks/374516/#close)
Building a Solid Foundation
Going back to our house analogy, it would be a lot harder to fix a problem with your foundation after the house is built than if you build it right at the beginning of the process. When we build a website, we take several SEO factors into account to make sure it’s sturdy from the start.
Search engines want to give their users the best, most helpful results. Before your site even goes live, we make sure it’s easy for users to find what they need, it has valuable information for them about your business, and that it has visual elements to keep users engaged.
Once the website is live, that’s when the real work begins. Our team gets down to business setting you up for search engine success with a multi-faceted approach. This includes:
- Data gathering and report set up with tools like Google Analytics so we can accurately measure your growth
- Competitive analysis to help us keep you at the front of the pack
- Improving content and using the right keywords so customers can find you
- Social media and review platform account creation to increase your web presence
- Technical configurations to ensure your website is working correctly and optimized to the fullest
- Page speed and mobile optimization to bring your website to your customers quickly, wherever they are
Search engine optimization is a complicated, but important process. Let’s face it – as a business owner, you have better things to do than trying to understand what backlinks, meta descriptions, and crawl errors are. We’ll help your website reach more customers by improving the search engine rankings while you focus on serving all those new customers!