How well do you really know your business? If you don’t know the core aspects of what your business does, why you do it, and who you do it for, any marketing you do may as well be shouting in the wind.
We get that sometimes you’re so caught up in running your business that you don’t have time to think about marketing. Or maybe your business started out with one plan in mind, but things have changed a lot since then and you need a little help to get focused again.
Our brand discovery process takes a deep dive into how your business works. It will help you understand how to best serve your customers, and helps us understand how to best reach those customers.
Taking a deep dive into what you offer customers doesn’t just mean a list of products or services. We’ll help you uncover the bigger reasons why your customers want or need your services. An eye doctor doesn’t just provide eye exams, but also better health, more time with family, relief from discomfort and pain, and can make day-to-day activities easier. What do you really do for your customers?
The first step in the brand discovery process is realizing that not everyone is a potential customer for you. We’ll work with you to name your biggest groups of customers (local small business owners, moms of children who play sports, rental car drivers, etc.). Figuring out who these groups are not only helps you get to know your business better, but it also helps us learn who to target with our marketing efforts.
Once we understand who your potential customers are and what you offer them, it’s time to match the groups up. Not every customer needs every product or service you offer, so it’s important to figure out who wants what so that we can accurately target our marketing.
We’ll also send you a marketing questionnaire to fill in any gaps in our knowledge of your company. After all of the information has been gathered and analyzed, we’ll provide you with a comprehensive document about your brand. This document will guide our marketing decisions.
If you’re serious about creating a long-term success plan for your business, you need to start with an expansive understanding of your brand and business. Our brand discovery process can help bring an outside perspective to put together all of the pieces into a coherent plan for the future.