Optimization Prime

Is your digital marketing really helping your business grow?

We understand that digital marketing can seem overwhelming and confusing. With so many options, how do you know what’s really right for your business? Optimization Prime works with each client to customize a digital marketing plan to help you rise above your competition. 

Some of our tools to help your business include:

Optimization Prime

Let's face it, Digital Marketing has changed

Digital marketing is an ever-changing landscape of techniques and tools that can help your business thrive. As a business owner, you want to spend your time focused on running your business, not figuring out how to manage a website or run an online ad campaign.
Optimization Prime’s experienced digital marketing team will help you create a custom plan using the right tools for the job. We work to understand your business, your industry, and your competitors so we don’t waste your time and money on tools that won’t bring you new customers. You can focus on your business and leave all the digital stuff to us. We aren’t just a company you hire – we’re your partner and want to help your business succeed.
Digital marketing team working on a plan for a client


We get it, all this technology stuff can be confusing. From keyword research to analytics reports to geofencing, we’ve got you covered.

Cartoon image of coworkers having a meeting

SEO is short for search engine optimization. It’s the process of improving your results in search engines like Google. For example, if you’re an attorney, you want to show up as the first result when someone searches for an attorney in your city. You can learn more about how it works here.

Unfortunately, there’s no magic wand we can wave to make a website rank higher. It’s a process that involves a lot of factors. You need a fast, mobile-friendly website that provides visitors with good information and is easy to navigate. You can adjust technical settings to help search engines find your site more easily. You can build up links to other authoritative websites to help search engines recognize that your site is valuable. You can write great content to attract attention and keep your visitors informed and engaged. These are just a few ways to help improve your search rankings. Click to learn more about our SEO Foundation process or our Ongoing SEO services.

It’s difficult to give an estimate of how long it will take to see improvements in your search engine rankings because it can be impacted by many factors like strength of competition, your budget, and the current state of your digital presence. However, we can generally estimate that you’ll start to see some results around 6 months after the start of your campaign.

PPC is short for pay-per-click. PPC advertising works by charging you every time someone clicks on your ad. There are several different types of advertising available, but some of the most common include banner ads found on websites or paid search results. Learn more about how Optimization Prime can help you with PPC advertising options here.

Many business owners are hesitant to spend the money to create a website. We understand, it is expensive, but it’s worth it. If you rely on a third party platform like Facebook as the home of your business, you’re subject to the whims of that platform. You don’t have much control over how your profile appears, and if the platform were to change or disappear, you could lose your “home” on the web! A website that you own allows you total creative control over how your business appears online. It’s just as much of an investment in your business as the office space you use.
Depending on the services Optimization Prime provides for your business, there are several different types of analytics and reports we use to measure success. For example, if you are working with us for SEO, we will track how your website ranks for top keywords over time. If you’re running a paid ad campaign, we will track the number of clicks and conversions to help determine how effective the ads are.