We understand that digital marketing can seem overwhelming and confusing. With so many options, how do you know what’s really right for your business? Optimization Prime works with each client to customize a digital marketing plan to help you rise above your competition.
SEO is short for search engine optimization. It’s the process of improving your results in search engines like Google. For example, if you’re an attorney, you want to show up as the first result when someone searches for an attorney in your city. You can learn more about how it works here.
Unfortunately, there’s no magic wand we can wave to make a website rank higher. It’s a process that involves a lot of factors. You need a fast, mobile-friendly website that provides visitors with good information and is easy to navigate. You can adjust technical settings to help search engines find your site more easily. You can build up links to other authoritative websites to help search engines recognize that your site is valuable. You can write great content to attract attention and keep your visitors informed and engaged. These are just a few ways to help improve your search rankings. Click to learn more about our SEO Foundation process or our Ongoing SEO services.
It’s difficult to give an estimate of how long it will take to see improvements in your search engine rankings because it can be impacted by many factors like strength of competition, your budget, and the current state of your digital presence. However, we can generally estimate that you’ll start to see some results around 6 months after the start of your campaign.
PPC is short for pay-per-click. PPC advertising works by charging you every time someone clicks on your ad. There are several different types of advertising available, but some of the most common include banner ads found on websites or paid search results. Learn more about how Optimization Prime can help you with PPC advertising options here.