Merriam-Webster defines optimization as an act, process, or methodology of making something (as a design, system, or decision) as fully perfect, functional, or effective as possible. Everyone at Optimization Prime believes in making the most out of every opportunity.

This ideology was started in 2009 by Chad Schmidt when he founded a one-man start-up company called Vintage Publishing. Since then, other professionals that share the same philosophy have joined the team. The uniting of these talented individuals quickly gave birth to a culture that could be a driving force in our industry. This culture demanded a rebranding – Optimization Prime.


At Optimization Prime, our mission is to help businesses and their owners by optimizing and increasing online traffic while improving their brand awareness.


We approach our work for clients with their growth in mind. Everything we do, we do to help our clients win the competition for online traffic, leads, conversions, and consistent growth.  The work we do for clients is an investment towards their future.


We compare the results we get for our clients to results that our competitors are getting for their clients. We improve our strategies when needed in order to win for our clients.  The way we win the online game is by implementing tested and proven strategies while analyzing and adjusting from our results.  We always have and always will follow Google Webmaster Guidelines. We never use tactics for short-term gains that may have negative long-term implications.

Our core values are anchored by our thirst for knowledge, focus on education, and our emphasis on continuous improvement.  We read and absorb relevant industry-specific information and we analyze our results against others in our industry. We use this knowledge base as a compass to guide our strategies and campaigns.

Only when our clients win do we win.


We deliver winning, creative online marketing strategies and solutions for local businesses and business owners. We have a greater than 90% client retention rate because we are honest, hard working, and very good at what we do.

“Opportunities multiply as they are seized.” – Sun Tzu