Building traffic engines through powerful content, smart technology, and genuine community — since 2009.
MISSION STATEMENT – OPTIMIZATION PRIME / UNITE THE DIVIDED
At Optimization Prime, optimization means creating the most effective paths for local businesses to attract real attention and build lasting connections online.
We help local businesses in the Evansville and Tri-State area build robust web traffic engines using high-converting video content, engaging podcasts, AI-powered web experiences, and strategic social media distribution.
This mission is rooted in a deep belief that the best growth comes from content and relationships that go far beyond traditional marketing — content that informs, connects, and unites people around shared values and truth.
OUR STORY
Chad Schmidt comes from a large family of successful entrepreneurs. In 2009, he founded a one-person startup called Vintage Publishing with a clear purpose: to help other business owners achieve the same level of success and independence.
The challenges of 2020, including business conditions brought on by COVID, prompted a meaningful readjustment. Chad shifted the focus toward creating owned media and authentic relationships — work that builds community and delivers stronger, more sustainable ROI for clients in a world of constantly changing algorithms and platform dependency.
This evolution led to the launch of the Unite The Divided Podcast, a truth-seeking platform dedicated to honest conversations and covering local and national issues that matter to Southern Indiana. That same spirit now drives all the programming and content strategies we create for clients.
Today, Optimization Prime operates as a small, agile team with specialists in video production, podcast editing, AI/LLM prompting, and social media growth — all united by a commitment to excellence and integrity.
OUR MISSION
We believe business should strengthen communities. Everything we create is designed to help ethical business owners win attention, build trust, and grow sustainably — so you can focus on serving your customers while we handle the content and technology that brings people to you.
We only work with clients who align with our values: placing people and community first, seeking truth, and rejecting divisive politics.
OUR HOW
We combine creative excellence with data-driven optimization and emerging tools like large language models (LLMs) to produce content that performs well today and remains valuable for years to come.
Our approach favors owned media — video, podcasts, and AI-enhanced websites — because it gives you control and delivers better long-term ROI than relying solely on paid ads or volatile algorithms. We test, measure, analyze results, and continuously refine strategies while always following platform guidelines.
Continuous learning, honesty, and a commitment to ethical practices guide every decision. We believe real success comes from building relationships, not manipulating attention.
OUR WHAT
We deliver custom traffic-building solutions for local businesses in Evansville and the Tri-State area, including:
- High-converting video production and optimization
- Podcast creation, professional editing, and distribution
- Modern, fast, AI-powered web development and experiences
- Strategic social media systems designed for authentic reach and engagement
When you work with us, you partner with a team that values integrity as much as results.
“Opportunities multiply as they are seized.” – Sun Tzu
